Car Toys has the car audio gear and trained staff to turn any car into a joy ride. But they were known more for their doorbuster prices than their installation expertise.
We invented an install manager, named Otto, to fill this gap. And used his voice across channels to position the brand as an affordable destination for upgrading your ride.
Agency: Hijinx (formerly CMD) / Role: Copywriter
Promo Favorites
Car Toys has a ton of quarterly promos which we advertised across their website and on radio. Below are some of my favorites.
Road Trip Campaign
$1000 in Car Toys upgrades is enough to turn your ride into the ultimate summer road trip machine. So we launched a giveaway and kicked it off with the radio spot below featuring Otto, our favorite install manager, letting listeners know that their road trip upgrade is just a few phone taps away. Then we took to social with a post calling for road trippers to tag their co-pilot in the comments for a chance to win.
Commuting Comeback Press Release
As the pandemic wound down, Americans were hesitant about returning to the office full-time. I wrote a press release letting people know that no matter what you drive, Car Toys has everything you need for a safer and more comfortable commuting experience. Click the screenshot below to read the entire thing.
