Curative hired me to write ads about their no copay, no deductible employer health plans. I was unfortunately unable to negotiate their benefits into my contract.
Role: Freelance copywriter/ACD
No copays. No deductibles. No brainer.
When you look at Curative next to high deductible health plans, the choice is scary easy. So we turned pain points of traditional health insurance into AI generated assets for Halloween, and tweaked the company’s “No copays. No deductibles. No…really” tagline to really lean in to the season. Curative’s media agency said these ads “blew away” the non-seasonal ads in terms of performance — average CTR for the campaign on LinkedIn was 4.93%.
Instagram stories linked to Curative’s recent survey results about Americans’ experiences with employer-based healthcare, as well as sales-leaning content for those lower in the funnel.
This email module went out on Curative’s national newsletter, promoting the national survey results that were completed less than a month prior.
Texas Consumer Survey Campaign
Curative surveyed adults in Metro Texas areas about their experiences with employer-sponsored health plans, and the results were—unsurprisingly—not great. I made these LinkedIn and display ads to drive traffic to the findings. LinkedIn saw a 2.65% CTR compared to the average 0.56% from previous campaigns, and display crushed average benchmarks. It was so successful that we replicated the campaign for Florida.
LinkedIn carousel ads highlighted key stats from the data and directed viewers to a landing page to download the full report.
We launched display ads targeting HR decision-makers and c-suite executives on business and talent websites.