I’m not saying Grammarly’s 30M+ daily users and 70,000+ corporate accounts are my friends, but I’m also not saying they aren’t. Here are a few times I brought life to Grammarly’s lifecycle marketing.

Agency: PMG / Role: Sr copywriter

#1: GrammarlyGO and Knowledge Share feature launch

Grammarly’s generative AI, GrammarlyGO, is great for accelerating work. But data showed that people were still losing a ton of productivity to context switching. To fix that, the product people at Grammarly made Knowledge Share for Grammarly Business, and asked us to make some upsell emails and ads to free and premium users.

#2: The second annual State of Business Communication report

New research showed that workplace communication is in a stormy spot: time spent getting it right is up, but the quality of communication is down. To drive report downloads, we launched emails to Business users (middle), to free/premium users (right), and placed banners in the Grammarly Business newsletter and weekly insight emails (left, below). Within the first month, these lifecycle assets contributed to 5.5k report downloads and 349 demo requests for Grammarly Business.

#3: The Grammarly X Forrester report on generative AI adoption

Grammarly paid Forrester to research how technology decision-makers feel about deploying generative AI in the enterprise. Then they built a report and asked us to drive downloads among their CISO and IT decision-maker audiences at SMBs and enterprises.

For enterprises, we talked business results and deployment speed (left). For SMBs, we conveyed that mass adoption is here and Grammarly will help them stay ahead of the pack (right). We also placed banner ads in the weekly insight emails (below). Results TBD.