Microsoft wanted a partnership campaign with the Wonder Woman 1984 movie to increase brand love for Surface devices among young women in STEM.

Working closely with Warner Bros. and the Smithsonian, we crafted an extended-universe scavenger hunt for fans to find Wonder Woman’s missing sword and shield by cracking codes hidden across the internet.

Agency: Hijinx (formerly CMD) / Role: Copywriter / Awards: One Show Shortlist, 2X Silver ADDYs

Challenges launched on social appeared as mission briefs on a Microsoft-owned landing page.

Fans would crack binary codes to get a whistleblower’s phone number at Black Gold International, convert images to txt. files to uncover classified government documents, test their knowledge of Wonder Woman lore through Bing’s Quiz of the Day, and much more.